Challenge
- Flipkart needed to improve page performance and user experience in preparation for their high-traffic Big Billion Day sale.
- Their existing front-end architecture was struggling with scalability and responsiveness.
- Slow page load times were impacting customer engagement and conversion rates.
Solution
- Codemancers rewrote critical eCommerce pages in React.js, optimizing for performance and better UX.
- Implemented server-side rendering (SSR) to improve load times.
- Enhanced shopping cart and checkout flows to handle peak traffic efficiently.
- Worked closely with Flipkart's in-house teams to integrate the new architecture seamlessly.
Results
30% faster page load times, leading to better customer retention.
Improved cart-to-checkout conversions by optimizing the UX.
Seamless performance during Big Billion Day, ensuring a smooth shopping experience.
Successful multi-year engagement, continuing improvements in eCommerce infrastructure.
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